Our company acted as long-term agent for "Foshan Nanhai District Xiqiao Mountain Forest Park Tourism Development Corporation" (hereinafter referred to as "Xiqiao Mountain Forest Park") trademark affairs, "Xiqiao Mountain Forest Park" commissioned company to apply the No. 9229576 " Xiqiao pie " trademark registration in 35 categories of "advertising communication, for others to sell" and other services in March, 2011.

    The State Trademark Office made a partial rejection of registration of the trademark on the use of the service project "advertising, outdoor advertising, for others to sell, television advertising, data communication network of online advertising, import and export agents, business management consulting, For the purchase of others (for other enterprises to buy goods or services) " in January 2012. The reason for the refusal was that the trademark was used in the rejected services, and only directly indicated the content and characteristics of the service.

    Our colleagues in the trademark department of the company discussed immediately after received the receipt of the "notice of rejection",  After analyzed, our company thought that the trademark itself is significant, not the common name designated to use the "advertising communication, outdoor advertising, for others to sell" and other services and the industry. It is common situation that the similar trademark was approved for registration. Taking into account the brand value of "Xiqiao pie" trademark, our company suggested that "Xiqiao Mountain Forest Park" dismissed the application for review within the statutory deadline. Xiqiao Mountain Forest Park "adopted the proposal of our company, commissioned our company for dismissing” Xiqiao pie "trademark review issues, hoping to dismiss the application to obtain the exclusive right to use the trademark.

    Our company has compiled a detailed and sufficient reason to elaborate the "Xiqiao pie" trademark of prominent significance, it not only directly indicated the service content and characteristics, the role of identification services, but also can be used as a trademark. At the same time, according to the review precedent, it should also be approved for registration.